On February 27, according to domestic media reports, there were reports that Mercedes-Benz China was reported to have laid off 15% of its employees and compensated N+9.
A blogger revealed yesterday that one of the BBA companies has started staff optimization, and this year is the first year, and adjustments will continue in the next two years.
According to the blogger: “This car company has optimized more than 10% of its employees this year and will provide N+10 compensation.”
Although no name was mentioned, many netizens said it should be Mercedes-Benz.
Data shows that Mercedes-Benz sold a total of 1.9834 million vehicles worldwide in 2024, a year-on-year decrease of 3%. Among them, the sales of electric vehicles were even more bleak. In 2024, the sales of Mercedes-Benz pure electric vehicles were only 185,100, a year-on-year drop of 23.1%.
In terms of revenue, Mercedes-Benz’s revenue in the Chinese market was 23.139 billion euros, a year-on-year decrease of 8.5%.
Last weekend, Duan Jianjun, president of Beijing Benz Sales Company, “fired shots” at a forum for two consecutive years.
Last year, he blasted some car companies’ “competitive strategy of piling up materials”, saying that “this way of competition is short-sighted”. This year, he focused his criticism on “benchmarking”, saying that “I don’t reject or fear being benchmarked or compared, but I must defend my rights and interests against unreasonable benchmarking.”
Coincidentally, just a few days ago, when Huawei’s Yu Chengdong was promoting the Zunjie S800, he made a multi-dimensional comparison with Mercedes-Benz’s sub-brand Maybach, and bluntly said “Don’t laugh at it (Mercedes-Benz)”.
When Duan Jianjun said this, netizens joked, “Could it be that Yu Chengdong’s words made Mercedes-Benz angry?”
